Digital Work
Make the complicated feel clear, useful, and human.
I combine UX thinking, content strategy, information architecture, accessibility, and WordPress implementation to improve the experience on both sides of a website.
What I do
UX and content design
User flows, interface language, content models, navigation, information architecture, research synthesis, and usability recommendations.
WordPress design and implementation
Beaver Builder websites, redesigns, page creation, forms, analytics, SEO foundations, accessibility, maintenance, and content governance.
Content strategy
Audits, voice and tone, structural editing, migration planning, editorial systems, and content that helps people complete real tasks.
Selected kinds of work
Author platforms • Coaching and professional-service websites • Nonprofit and community sites • Healthcare content • Membership communications • Event websites • Accessibility improvements • Analytics and conversion tracking
How I work
- Understand the actual problem. What are people trying to do, and what is getting in their way?
- Clarify the structure. Organize information around user needs rather than internal assumptions.
- Write and design together. Content and interface decisions shape one another.
- Build for the people maintaining it. A good website should remain manageable after launch.
- Measure what matters. Analytics should answer useful questions, not simply collect numbers.
Experience
My background includes more than a decade of UX, content, digital strategy, and WordPress work, with projects spanning healthcare, consulting, publishing, coaching, nonprofit organizations, and community programs.
Does your website make sense to the people using it?
I can help with a focused audit, content and navigation improvements, or a full WordPress redesign.